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Recreational marijuana delivery is off to a slow start in Aurora, as the pot industry focuses on bigger opportunities.

Aurora was the first Colorado town with dispensaries to opt in to recreational marijuana delivery, issuing the first permit in February. Deliveries began in March, and several of the state’s larger dispensary chains with stores in Aurora have since obtained their permits for delivery.

Obtaining a delivery permit requires a lot of work by a dispensary or transporter service, which have to outfit their vehicles with tracking and security measures before training their drivers according to state law. Successfully marketing delivery might be a bigger obstacle, however, even with 23 recreational dispensaries and a population of nearly 400,000 in Aurora.

“It’s not competitive at this point. The competition is just getting the word out there,” explains Tim Cullen, CEO of Colorado Harvest Company. “So far, it’s been testing a proof of a concept, and seeing if this can work in Denver.”

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