EASTHAMPTON — Proprietors of a family-owned cannabis business described plans to open an Easthampton shop to sell marijuana grown and processed at a 60,000 square-foot facility in Monson.

Holistic Industries, Inc. plans a Rt. 10 dispensary called “Liberty.” The retail shop at 155 Northampton St. would sell both recreational and medicinal marijuana, said CEO Josh Genderson.

Genderson and his team fielded questions Wednesday during a community outreach meeting in the Boylston Room at the Keystone Mill. Around a dozen people attended, including City Planner Jeffrey Bagg and former mayor Michael Tautznik.

Rachel Genderson, the CEO’s niece and director of marketing, described the planned patient experience. She said a “wellness guide” will offer consultations. She said different products support mindsets such as “serenity” or “vitality.”

Vincent Canales, director of security, said he is a former homicide detective and police officer in Maryland. He described a “man trap” doorway system that won’t let a customer in until they show their credentials. The building will be monitored by cameras and have round-the-clock security, he said.

Canales said he wants to hire people for the security detail, and encouraged “retired police officers, former military” and those with related experience to apply.

The proposed dispensary is at the former site of Hairy’s Pet Supply, and the building still houses the Fur’s-a-Flyin’ dog day care and grooming business.

Local resident Marcia Morrison, who attended the meeting with her dog “Wyatt,” asked Genderson if he plans to displace Fur’s-a-Flyin’ to build his marijuana shop.

“You will find that we are a city of highly loyal people,” she said. “If they are forced out, we won’t take it lightly.” She said the dog grooming business has been left in the dark about the dispensary’s plans.

Genderson said he wasn’t aware of the problem, and would be happy to meet with

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