SEO is set to see significant changes this year. Leading the excitement is Google’s announcement concerning the launch of its page user experience (UX) update, which is designed to amplify web pages that provide exceptional UX. Exceptional web pages are set apart by features that allow users to progress through the website in an easy-to-understand manner.

The update was initially scheduled for May but likely will not be fully live until August. The extra time comes as a gift, granting SEO experts and businesses extra time to make impactful alterations and enhance SEO strategies.

In particular, there’s a facet of SEO taking the scene by storm: the role of entities, which will be enhanced by Google’s page experience update.

– Read the entire article at Forbes.

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