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ARVADA, Colorado (March 28, 2018) – When Keith Villa, Ph.D., the creator and head brewmaster of Blue Moon Brewing Company, announced his retirement from MolsonCoors in January 2018 after 32 years of service, he hinted about plans to create a new beverage product with “cutting edge” ingredients, according to a press release.
Those plans are now coming to fruition with the official launch of CERIA BEVERAGES (ceriabeverages.com), based in the Denver suburb of Arvada, Colo. Among the company’s goals this year is to be the first to introduce a line of cannabis-infused non-alcoholic craft beverages containing THC, a key psychoactive chemical from cannabis plants that affects how one feels by creating the “high.”
Unlike most other cannabis beverages, CERIA’s products will be designed to deliver a consistent user experience with the same onset time as alcohol.
Keith Villa will serve as co-founder and brewmaster of CERIA (pronounced “SAIR-ee-uh”). The other co-founder is his wife Jodi Villa, a civil engineer who will serve as CEO. Based at the couple’s operations in Arvada, CERIA derives its name from the university campus in Brussels, Belgium, where Keith became one of the few people in the world to receive a doctorate in brewing science based upon his dissertation on complex biochemical reactions in beer.
“I’m ready to introduce another high-impact brand to the industry again, this time with a new line of custom cannabis-infused craft beers. Today, the opportunity and the demand are here, inviting Americans to enjoy a more social way of consuming cannabis-–by drinking rather than by smoking it or through ingestion of edibles.”
To deliver upon the fast-acting, consistent, trusted psychoactive experience, CERIA is working closely with ebbu, a leading cannabinoid research firm also based in Colorado. ebbu has developed a set of cannabis formulations that inspire specific sensations, all of