There’s one day in the month of April that is beloved by cannabis consumers everywhere — the 20th.

As legend puts it, the significance of the date has a storied history dating back to the 70′s when a group of high schoolers banded together to search for an abandoned cannabis crop in San Rafael, California. They routinely met at 4:20 p.m. and the time and date have since become recognized as cannabis slang for consumption of the plant.

Recognizing the popularity of the date for cannabis consumers, many dispensaries will celebrate the date with events or new products. Here’s what some Mass. dispensaries have planned.

Berkshire Roots – 501 Dalton Avenue, Pittsfield, MA

The dispensary says it plans to drop six new products on 4/20 with a celebration event kicking off at 10 a.m. Tuesday including:

Fernway & Betty’s Eddies and Alternative Wellness Centers on site providing education and information on cannabis throughout the day.Grillin & Chillin food truck starting at noon.Music from Tony Lee Thomas & Jenny Porter as well as Melissa A. Brinton beginning at noon.

The dispensary will continue celebrations on 4/24 with a Berkshire Roots booth, doctor booth, Ozzie Steak & Eggs food truck and Bertha tye-dyed Air Streamer from 1 p.m.

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