DENVER (AP) — Recreational marijuana sellers are reaching out to novice cannabis users with a raft of edible products that impart a milder buzz and make it easy for inexperienced customers to find a dose they won’t regret taking.

In many ways, the marketing shift is the pot-industry equivalent of selling beer and wine alongside higher-alcohol options such as whiskey and vodka.

“No one buys a handle of Jim Beam and thinks they should drink all of that in one sitting,” said Tim Cullen, owner of two Denver-area marijuana dispensaries. “But people do want to eat an entire cookie, an entire piece of chocolate. So these products allow you to do that and not have a miserable experience.”

Nine months into Colorado’s recreational pot experiment, retailers have good reason to court new users. A market study released in July suggested 40 percent of customers in Denver-area recreational marijuana shops are tourists. That figure spikes to 90 percent in ski towns such as Aspen or Breckenridge. Tourists cannot shop in medical-marijuana dispensaries, so many of those customers may be buying legal weed for the first time.

New on the shelves in Colorado’s recreational pot shops is the “Rookie Cookie,” a marijuana-infused confection that contains 10 milligrams of marijuana’s psychoactive ingredient, THC. That’s a low enough dose that most adults wouldn’t be too impaired to drive a car, defined in Colorado as a blood level of five parts per billion of THC.

Then there’s a new marijuana-infused soda that’s 15 times weaker than the company’s best-known soda. The Dixie One watermelon cream soda contains 5 milligrams of THC — half of what the state considers a serving size — and is …read more